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style="line-height:1.5;">地址：成都市錦江區二環路東四段240號(?？ū寂?</span> </p> <p> 電話：（86）028-85098857 </p> <p> 傳真：（86）028-85098857 </p> <p> 郵箱：<span style="white-space:normal;">757296091@qq.com</span> </p> </div></div></div></div></div></div>  </div> </div>  <div class="span9 col-xm-12"> <div class="column" id="el_7296707983396256" path="column"> <div class="row" id="el_6392388227894790" path="row"> <div class="rowFluid"> <div class="span3 col-xs-12"> <div class="column" id="el_5102201844684641" path="column"> <div class="pluginWrapper plugin_6231275952142313" id="plugin_6231275952142313" path="plugin" data-areaid="6231275952142313" data-edit="false"> <div class="pluginContent">暖通資訊</div> </div></div></div><div class="span9 col-xs-12"><div class="column" id="el_7740338567815593" path="column"><div class="pluginWrapper plugin_1702379966671639" id="plugin_1702379966671639" path="plugin" data-areaid="1702379966671639" data-edit="false"> <div class="pluginContent"> <a href='/'>首頁</a> > <a href='/a/news/'>暖通資訊</a> > </div> </div></div></div></div></div><div class="pluginWrapper plugin_5842352324981334" id="plugin_5842352324981334" path="plugin" data-areaid="5842352324981334" data-edit="false"><div class="pluginContent"> <div class="mod-title"><h2 style="font-size:15px">后疫情時代暖氣片行業新秩序（一）</h2></div><div class="mod-attr"><span>時間: 2021-10-21</span><span>瀏覽次數：<script src="/plus/count.php?view=yes&aid=209&mid=2"type='text/javascript' language="javascript"></script></span></div><div class="mod-digest">  原材料成本持續上漲；新產品研發創新難度加大，使市場同類產品過多，加上行業內營銷方式基本相同；市場價格混亂差額懸殊，整體經營模式落后；暖通行業在十年前就已出現的困局 </div> <div class="mod-detail"> <p style=""> <div style="text-align: center;"> <span style="font-size:18px;"><img alt="暖氣片展銷會" src="/uploads/allimg/211021/2-211021151210S5.jpg" style="width: 460px; height: 270px;" /></span></div> <div> <span style="font-size:18px;"> 原材料成本持續上漲；新產品研發創新難度加大，使市場同類產品過多，加上行業內營銷方式基本相同；市場價格混亂差額懸殊，整體經營模式落后；暖通行業在十年前就已出現的困局在近兩年越發突出，伴隨著人口紅利的逐漸消失，房地產行業回落，加上期兩年的疫情影響線上渠道的擴展，線下客流量銳減，對處于轉型升級階段的暖通行業而言已開始進行寒冬季節。在這樣的市場環境下，不少暖通產品的廠商開始重新審視當下用戶需求，審視自身優勢與短板，探索多渠道運營的策略。</span></div> <div> <span style="font-size:18px;"> 內卷——行業發展的必然</span></div> <div> <span style="font-size:18px;"> 采暖作為現代舒適家居生活的一項標配，現代家居通過成熟的暖氣系統實現，包括鍋爐、管道、散熱設備三個部分。常見的的暖氣片，從傳統的鑄鐵工藝到鋼制到現代的銅鋁復合，<a href="http://www.boulderpaintingcontractor.com/a/news/53.html">材質和工藝</a>不斷改良升級，成本大幅下降，已成為家用暖氣片的首選產品。然而，暖氣片生產行業卻屬于是鮮有人知的低附加值和勞動密集型產業，暖氣片生產的門檻較低，容易形成產業集群，大量參差不齊的廠商扎堆，這就會導致暖氣片行業十分嚴重的內卷。</span></div> <div> <span style="font-size:18px;"> 黃金時代的話語權</span></div> <div> <span style="font-size:18px;"> 國內市場來年，短短幾十年的發展歷程，雖然伴隨著一次次產品升級，渠道變化都導致行業內部的優勝劣汰，但市場上仍有近千個生產商，而其中真正具備創新研發能力，且生產管理水平較高，經營銷模和產銷規模突出的僅10余家。這些少數廠商在產品技術和人際關口創新上對整個行業產生了引領作用，大多數生產生從線上到線下都模仿了它們的渠道運營策略，其經營管理模式變成了行業標準，從這一角度來說，這些少數廠家掌握了捍衛市場的話語權。</span></div> <div> <span style="font-size:18px;"> 伴隨著全國<a href="http://www.boulderpaintingcontractor.com/a/news/131.html">暖通市場</a>的興起、農村城鎮化的政策，采暖城市南移的市場方向，以及這幾年消費升級帶來的享受性消費需求，暖通行業在已呈現爆發增長趨勢，開始采暖行業粗放式增長，也就是黃金時代。但隨著增長放緩，以及房地產業的直接影響，市場總需求也會減少，還有成長起來的新一代消費者消費習慣轉變，從前的產能規模和龐大的渠道架構勢必不能適應現在的市場，就會從優勢變成反噬，成為很多企業轉型改革痛點。（未完待續）</span></div> <div style="text-align: center;"> <span style="font-size:14px;">（成都?？ū寂?電話13880771681）</span></div> </p> </div> </div></div><div class="pluginWrapper plugin_2014224926532757" id="plugin_2014224926532757" path="plugin" data-areaid="2014224926532757" data-edit="true"> <div class="pluginContent"> <div class="mod-prev"> 上一篇：<a href='/a/news/208.html'>后疫情時代暖氣片行業新秩序（一）</a> </div> <div class="mod-prev"> 下一篇：<a href='/a/news/212.html'>后疫情時代采暖散熱器行業新秩序（二）</a> </div> </div></div></div></div></div></div></div></div></div></div></div> ? <style> .PowerbyDedeCms a { display: none; } </style> <div class="row" id="el_1021745224471778" path="row"> <div class="rowFluid"> <div class="span12"> <div class="column" id="el_8312778912158902" 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